| Caps for Vets |
| 2010-08-31 | |
* For many veterans, the transition back to civilian life can be a big adjustment.
For these heroes, that coveted place we call "The High Life" can initially seem
out of reach. Maybe all that's needed is a little action from their fellow Americans
for our men and women in uniform to find their way quickly back to "The High
Life"
* While there are many reasons to embrace our troops, we believe there’s only
one reason that makes it right for the brand... Because recognizing our returning
troops is just Common Sense
* The "Give A Veteran A Piece Of The High Life" campaign is a genuine
approach to recognizing our returning troops that engages consumers on an
emotional level and rewards our brave veterans returning from Iraq and
Afghanistan during this time
How It Works
* Caps will be collected in stores and on-premise where distributors will
pick them up and bring them back to be counted
* MHL will give away "A Piece of the High Life" to veterans
in the form of tickets, fishing gear, etc. The number of
these gifts will be dependent on consumer involvement
and will be awarded to returning veterans that are
members of the IAVA
* The more caps we collect, the more "High Life
Experiences" will be given away to returning veterans
through the Iraq and Afghanistan Veterans of America
(IAVA).
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GIVE US A CALL!
(815) 578 - 9600
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All
Info & Prices Subject to Change
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